Objective　To improve the students' awareness of competition and innovation and to explore the teaching methods of competitive intelligence. Methods　Totally 130 juniors（46 males and 84 females）in the college of pharmacy of Shihezi University were enrolled as research object. Theory teach-ing + seminar + practice teaching method was employed and knowledge of competitive intelligence was in-tegrated into the teaching of pharmacy literature retrieval course. Investigation and evaluation on stu-dents' competitive intelligence knowledge were conducted before and after teaching. SSPS 17.0 was used to do statistical analysis and chi-square test was performed to analyze data， with P ≤ 0.05 being statistical significant. Results　100.00% students thought that they had mastered the concepts of competitive intelli-gence and anti-competitive intelligence concept； 90.77% students already had the ability to collect and sort out information. Information retrieval ability， interests in knowledge of competitive intelligence， competi-tive consciousness and professional information quality of students were improved. Conclusion　Increas-ing competitive intelligence teaching can help improve students' sense of competition and innovation consciousness. Proportion of practice teaching should be appropriately increased to cultivate students' collection and analysis abilities of intelligence information.