The clear learning objective is one of the important factors to determine the learning effect of college students. In order to analyze the factors affecting the formation process of college stu-dents' learning objectives

to explore the teaching mode that can be helpful for college students' clear learning objective

under the guidance of the concept of the reform of the teaching system

the SIMPP analysis of the students learning objective in the TCM colleges was carried out. Results showed that the related factors that affected student learning objectives included family factors

school principals and students' subjective factors. Teachers' observing students' learning status carefully

their understanding students' background

income and other social factors

mastering the degree of students' learning spe-cific goals and behavior model

and conducting the targeted and effective inventiveness are to help students clear learning objectives. The results provide the technology and method of operation for col-lege teachers to correctly guide different types of students to establish a clear learning objective.