The First Affiliated Hospital of Nanjing Medical University has adopted a strategy of brand development in the process of continuing medical education. Given the different recipients， the First Affiliated Hospital of Nanjing Medical University has established four types of brand-based educa-tion modes， namely Jinling high-level forum of clinical medicine， hospital management school， man-agement salon， and clinical case discussion in English. The influence and competitiveness of the brand of hospital continuing education should be elevated through the following methods： adhering to the brand development orientation-to fulfill the public responsibility and cultivate medical talents； establishing appraisal mechanism of continuing medical education； transforming thinking of manage-ment department； relying on new media propaganda and expanding domestic and international com-munication.