Objective　To study whether the PBL teaching method is accepted by students and how individual factors affect their acceptance. Methods　PBL teaching method was adopted in the pharmaceuti-cal marketing course of tianjin medical university clinical medical college

and students' acceptance of PBL teaching method was investigated by using likert scale. The research subjects were asked to rate the recog-nition degree of accepting and liking the PBL teaching method and the new teaching method is good

and I hope other courses can use it. 1-5 points were set

and the higher the score

the higher the recog-nition degree. Then

binary logistic regression was used to further analyze the questionnaire data to find out the individual factors influencing students' acceptance of PBL. SPSS 19.0 software was used for statistical analysis. Results　The average scores of the two statements were 4.14 and 3.11 respectively

indicating that the subjects generally accepted the PBL method. The standard deviations were 1.07 and 0.97 respectively

indicating that there was a large difference in the acceptance of PBL. Binary logistic regression was used for further analysis. The significance level was assumed to be 0.05

and there were 5 variables that signifi-cantly affected the model (P<0.05)

including learning time

learning motivation

personality

learning ability and style. It indicates that these 5 variables have a significant influence on whether students accept PBL. Among them

the absolute value of the estimated coefficient of personality factor is the largest (2.190)

which is the key factor influencing whether students accept PBL. Conclusion　The application of PBL teaching method should give full play to improving the teamwork ability of students. Besides

teachers are expected to encourage students to adapt to discussion-based learning

optimize teaching arrangements and improve the scoring of PBL teaching method.