Guo Tian, Yang Qinghua, Yin Xintong, et al. A study on health communication strategies to improve the level of depression awareness among rural residents in Chongqing[J]. Health Medicine Research and Practice, 2021,18(5):52-55.
Guo Tian, Yang Qinghua, Yin Xintong, et al. A study on health communication strategies to improve the level of depression awareness among rural residents in Chongqing[J]. Health Medicine Research and Practice, 2021,18(5):52-55.DOI:
Objective To put forward relevant suggestions to improve the level of depression awareness among rural residents in Chongqing by studying their awareness of depression and the media’s health communication strategies for depression. Methods A non-random sample of 210 rural residents in five districts of Chongqing was taken as the study subjects and interviewed. Relevant data were also collected and organized using the literature research method. Results The study participants did not have a high level of knowledge about depression and did not think that the community was doing enough to disseminate health information about depression. 65.00% of the study participants said they had read media reports about depression
but such reports were not helpful
and only 15.00% of the study participants said they had read media reports about depression and considered them helpful. In the satisfaction interview
nearly 80.00% of the study participants were not satisfied with the media reports on depression and thought that the media reports on depression lacked depth and were misleading. Conclusion It is recommended that the community and related media should improve the awareness level of depression and the quality of depression-related health communication among rural residents by giving continuous attention to depression
establishing a long-term reporting mechanism
constructing multiple ways to disseminate depression-related health knowledge among rural residents
improving the professionalism of media workers
and adhering to scientific and objective reporting.
关键词
健康传播策略抑郁症认知水平农村居民
Keywords
Health communication strategyDepressionCognitive levelRural residents