Objective To probe into the impact of concept attribute on priming of innovation

and to explore the difference of the link of concepts attribute between female and male.Method The experiments on 16 college students with 2×2 design and non-related word pairs were employed and then statistically analysed.Results The recation time of re-word pairs was the most longest

533.58 ms

and that of old word pairs was the second longest

517.43 ms

and that of new word pairs is the shortest

449.64 ms.Difference in reaction time beween re-word pairs and old word pairs was statistically significant（t=2.70P<0.05）.The difference of priming for new associations between female and male was statistical significant（t=2.90

P<0.05）.Conclusion Attribute of concept was the important factor for the priming for new associations.Implicit process in the attribute of different concepts was significantly different between female and male

and male was better than female.