Objective

2

To provide evidences on optimizing enrollment work of medical universities through identifying main factors that students considered when choosing medical universities.

Methods

2

A Web-based questionnaire survey of 2 526 newly admitted health professions students were conducted by general survey. The questionnaire was self-designed according to literature and enrollment work practices

mainly including the basic information of students

the main influencing factors for choosing universities and majors

and the needs of enrollment promotion. Descriptive analysis

and Chi-square tests or Fisher's exact tests were conducted to analyze the data using Stata SE 14.0.

Results

2

A total of 2 384 students participated in the survey

leading to a response rate of 94.38% (2 384/2 526). When selecting universities to study

the first five ranked factors were comprehensive strength of university

graduates' employability and university employment support

strength of distinctive disciplines

university culture

and opportunities for scientific research training. Participants who chose "very important" or "important" for these factors accounted for 94.25% (2 247/2 384)

90.52% (2 158/2 384)

89.77% (2 140/2 384)

89.26% (2 128/2 384)

and 88.21% (2 103/2 384)

respectively. Meanwhile

different types of participants attached different importance to these factors.

Conclusions

2

Although enrollment strategies play an important role in enrollment competition

their effectiveness root in comprehensive university strength. The collaboration between universities and high schools should be enhanced in order to provide lectures and guidance on high school students' cognition of medical career in advance. The focus of enrollment advertising should match information appeals of different types of students. Furthermore

methods that meet the characteristics of high school students should be utilized to substantively promote the effect of enrollment advertising.