Objective To investigate the effect of targeted management on the quality of outpatient appointment diagnosis and treatment services and patient satisfaction to provide evidence for improving the level of outpatient services. Methods A total of 106 patients who received routine outpatient appointment services in Dancheng Chronic Disease Hospital from January 2020 to June 2020 were selected as study subjects in the control group. Meanwhile

110 patients who received targeted management outpatient appointment services from July 2020 to January 2021 were selected as subjects in the observation group. The appointment registration rate and rate of willingness to hospital visits

patient registration channel

patient waiting time for diagnosis and treatment

appointment diagnosis and treatment service quality

patient satisfaction

and other indicators were compared between the two groups. Results The appointment registration rate and willingness to hospital visits in the observation group were higher than those in the control group

and the differences were statistically significant（P<0.05）. The We Chat official account and telephone appointment registration rates in the observation group were higher than those in the control group

and the self-service registration and manual registration rates were lower than those in the control group

with statistically significant differences（P<0.05）. The length of appointment registration and online appointment waiting in the observation group were shorter than those in the control group

and the differences were statistically significant（P<0.05）. There was no significant difference in the length of on-site registration waiting between the two groups（P>0.05）. The scores of 5 service quality（treatment environment

work attitude

diagnosis and treatment efficiency

humanistic care

and treatment order） in the observation group were higherthan those in the control group

and the differences were statistically significant（P<0.05）. The five nursing satisfaction scores（appointment process

outpatient service

treatment time

waiting time

and medical attitude） in the observation group were higher than those in the control group

and the differences were statistically significant（P<0.05）. Conclusion Targetedmanagement can improve the quality of outpatient appointment diagnosis and treatment services and patient satisfaction

and improve the efficiency of patient diagnosis and treatment while raising the online appointment rate.