OBJECTIVE

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To promote the management and regulation of the new service format of “convenient medicine search” pharmaceutical operations on internet e-commerce platforms， and to safeguard public medication safety and health.

METHODS

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Through an administrative public interest litigation case involving the disguised sale of internet-prohibited drugs under the guise of false medical consultation in a “convenient medicine search” service， this paper examines the risk issues exposed in the implementation and supervision of the current “convenient medicine search” service model on e-commerce platforms， and accordingly proposes governance recommendations for management and regulation.

RESULTS &CONCLUSIONS

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The current “convenient medicine search” service model on e-commerce platforms faces problems such as ambiguous characterization of the nature of the conduct， unclear regulatory subjects， a business model that requires improvement， relatively ambiguous provisions on platform obligations， and a need for clarification in the implementation of review obligations and safety guarantee obligations. It is recommended that the regulation and governance of the “convenient medicine search” service on e‑commerce platforms be advanced by clarifying the legal nature of relevant acts

strengthening regulatory duties

fulfilling platform obligations

and intensifying legal oversight

thereby facilitating effective supervision by administrative agencies and genuine oversight by procuratorial organs

and ultimately safeguarding the life and health of the public.