Objective: The objective was to investigate new media influence on college student`s reading behaviors. Methods: A cross-sectional survey on internet use

reading behavior and influence on sleep and life of college students was conducted. The sample was selected using a multi-stage sampling among college students in Chongqing. Results: 92.5% students used smart phone to access information through Internet. The main purpose of digital reading was for entertainment. 58.39% students preferred traditional paper reading for academic study.97.6% students used smart phone for reading before sleep and 27.4% used smart phone before sleep caused sleep problem. Conclusion: College students are heavy users of new media

and that some forms of media use may adversely impact sleep and academic performance.